Logo Design, Brand Colours, & Icon Design for Prepared To Impact.
PTI contract with community-centred individuals and organizations (such as non-profits) and offer tools and resources that help them make a greater impact in the lives of others. The main 3 services including curriculum review, program evaluation, and professional development/training classes.
The client was looking for something clean, crisp, and professional with a pop of colour. The word "Impact" to stand out would be a plus.
The main age of the target audience would be 25-55 (organizational leaders, young professionals, and mid-career professionals).